phase one :: concept

The first phase of a new Client project begins with coordinating the initial consultation. Typically, this consultation is “gratis” – granted the meeting location is within a two hour driving radius of the SWFF studio/shop. The focus of the consultation is really about listening. Simply listening to the prospective client define the envisioned project and to understand what they hope to achieve through the project. Conversations reveal valuable information about the client and their conceptual imagery which is important information when moving forward into the next phase – design.

During the initial consultation, the project scope is reviewed, as well as observing, photographing and measuring the physical environment to better understand the setting where the project will reside; regardless if the project is a functional or sculptural form.

phase two :: design

Based on information gathered during the initial consultation, Phase Two focuses on the development of drawings, thumbnail sketches and rough drafts.
Development and refinement of sketches include many considerations such as:

  • dimensions
  • proportion
  • size of stock materials
  • methods of joinery/attachment
  • mechanical operation

A technique my Clients appreciate involves assimilating a concept sketch into a gray-scaled/ low contrast photographic image of the setting.  The resulting manipulated image allows clients to visualize the prospective artwork in its intended location.
This process is ideal with any mid-large scale projects where design confirmation is imperative. Also depending on the scale of the project there may be the need to develop prototypes which provide the Client with a close-up, hands-on visual example of the finer detailing components (eg) joinery, texture.
During this phase the project plan with corresponding project costs are prepared and submitted for client approval.

phase three :: production

In Phase Three based on Client project acceptance and approval the production work begins.
Bringing forth the concept to reality is both mentally invigorating and physically demanding. I wouldn’t have it any other way. As work proceeds, regularly scheduled communication updates and/or status reports are provided.

phase four ::

delivery & installation

Once the project is completed as far as it can be at the SWFF studio/shop the final phase involves transferring the project deliverables to the designated location. Assembly and final touches are applied to Client satisfaction.


a quick recap:


1 :: review my portfolio

I would invite you to look through my portfolio. The projects you will see may act as a catalyst for your idea or simply introduce you to something you hadn’t considered. Having worked with many diverse clients over the years I feel in part that their artistic interpretations are also on display here for your enjoyment.


2 :: initial consultation

My project schedule is always flexible enough to take time to discuss your upcoming project. You can reach me at 905.862.2396 or at

Additional contact information is available on this website simply by clicking here for ease of access.

3 :: design phase

Moving the envisioned concept forward we begin to the design phase. Sketches, photographs, rough-copies, thumbnails are developed and reviewed. In some cases, prototypes are developed to clarify detailing, joinery, which may be deemed a sub-project, depending on the project scale.

4 :: agreements

Typically,at this stage we start to bring definition and commitment to the project. Based on earlier meetings the project’s scope has been defined and the areas of communications, compensations, procurements are clarified.

5 :: developing a plan

Taking a project from concept to deliverable requires planning. My approach is not a templated approach,but rather one that considers the many variables involved combined with lessons-learned from experience on other projects.

6 :: production

During the production stage, building materials are acquired and the work begins.

7 :: status meetings

Keeping up to date on the status of the project is important. The details of communications are discussed during the Planning stage to ensure that the client is comfortable with the agreed upon timelines.

8 :: delivery/installation

Details surrounding the delivery and installation are arranged during the Planning phase and communicated with the client as the project progresses.

9 :: wrapping up

Closing the project in essence is the phase where all matters (financial, transfer of ownership, etc) are concluded.


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